PMAX No Longer Prioritized Over Standard Shopping Campaigns
Chelsea Harding shared that Google has updated its PMAX ads for Shopping, removing automatic prioritization over…
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PPC News: Shopping
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PPC News Feed is your go-to source for the latest updates on Shopping campaigns. No more juggling multiple sources. We gather all the updates, so you don’t have to.
Google Merchant Center Introduces Activity Dashboard for CSS Insights
Google Merchant Center has introduced an Activity Dashboard for Comparison Shopping Services (CSS), allowing…
Comparison Shopping Services Activity Dashboard Launched
If you use Comparison Shopping Services (CSS) in your Google Merchant Center account, Google has launched a new…
Google Merchant Center Requires Energy Labels for EU Products
Google Merchant Center now mandates energy efficiency labels for certain product categories in the EU, EFTA, and…
Google Unveils New Shopping Experience with Enhanced Features
Google has rolled out an updated Google Shopping experience in the U.S., introducing: Merchants need no extra…
Dynamic Remarketing for YouTube on Desktop
Google has begun displaying products below the companion banner next to their video ad on YouTube’s…
GMC Next Introduces Two New Ways to Verify Websites
Google Merchant Center Next has revamped its verification process, offering five methods, including two new,…
Google Integrates with Amazon MCF to Enhance Shipping
Google is integrating with Amazon Multi-Channel Fulfillment (MCF) to Google Merchant Center to improve shipping…
Google Merchant Center Next Adds Shipping Method Name Customization
In early August, Hana Kobzová noticed something frustrating in Google Merchant Center Next. It wasn’t…
Video Highlights Available for Apparel & Beauty in the US
Video highlights were announced during Google Marketing Live 2024 and are currently available for apparel and…