Microsoft Advertising has rolled out two key updates to boost Shopping Audience campaigns’ efficiency and impact.
- Streamlined setup workflow that speeds up campaign launches – “Create first product group” option has been added to simplify the creation process
- Product group creation – It brings Shopping Audience campaigns in line with regular Shopping Search campaigns.
These improvements make Shopping Audience campaigns easier to manage and more effective, aligning them more closely with traditional Shopping Search campaigns.
Read the official article here: Copilot enhancements and other updates for November
