Google started showing both seller ratings and product ratings together in Shopping ads. This help retailers to be more trustworthy, visible, and competitive.
Type of ratings
There are 2 types of ratings for eCommerce websites:
1. Seller Ratings
- Represents the store itself: fast shipping, customer service, and packaging quality.
- Previously shown only in search ads.
- Here is the official help page: About store ratings.
2. Product Ratings
- Tied to individual products: product quality, features, usability, and overall satisfaction with the item.
- Previously shown only in Shopping ads.
- Here is the official help page: About product ratings.
Now, both types can appear together in Shopping ads.
Take a look at the screenshot that was captured while browsing U.S. search results on mobile device.
In the same search, there are Shopping ads displaying:
- No ratings
- Only one type of rating
- Both rating types displayed simultaneously
Why Use Ratings?
For eCommerce brands, this new feature offers some exciting benefits:
Builds Trust and Credibility
Having both types of ratings visible can immediately communicate your store’s reliability as well as the quality of the product, giving shoppers confidence to buy.
Boosts Visibility and Click-Through Rate
Ratings make ads more eye-catching, and the increased trust from seeing both ratings can encourage more clicks. Higher CTR can ultimately improve your ads’ quality score, which can help reduce ad costs.
Creates a Competitive Advantage
Not every store may be collecting ratings, so by ensuring you have both, you can stand out from competitors who lack this feature. When customers see your store has great ratings for both the product and the seller, they’re more likely to choose your ad over others.
Conclusion
This update provides a unique opportunity to add more value to your Shopping ads and give potential customers a well-rounded picture of your brand.
Make sure your ads benefit from this feature by actively collecting both types of reviews: one for your store and one for your products.
This news was spotted by Hana Kobzová.
