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Cashback Promotion Incentive Spotted in Ads

A screenshot features a promotional setup interface with options like "Amount ($) off," "Percent (%) off," and more. A red arrow highlights "Cashback" under the "Shopper incentive" section, enhancing the appeal of your ads by offering enticing promotions.

New “Cashback” promotion incentive appeared in Google Merchant Center, offering users direct monetary benefits. 

Cashbacks must be applied at the cart or checkout stage and may take the following forms:

  • $x cash back
  • $x cash rebates

This news was shared by Arpan Banerjee and Adriaan Dekker.

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