Bing Adds ‘Buy Now’ Link to Shopping Ads
Bing is currently testing a new ad feature, a ‘Buy Now’ link that skips the product page and sends users…
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PPC News: Shopping
484 posts
PPC News Feed is your go-to source for the latest updates on Shopping campaigns. No more juggling multiple sources. We gather all the updates, so you don’t have to.
Google Expands First Order Attribute in Search Results
Adriaan Dekker and Arpan Banerjee spotted that Google is rolling out the First Order attribute in search…
Three Rows of Google Shopping Ads in Search Results
Google is experimenting with three rows of Shopping Ads in desktop search results within the Shopping tab.…
Google Prioritizes Local Store Pick-Ups for Shopping Searches
Adriaan Dekker noticed that Google heavily favors Local Inventory Ads in Shopping ads for searches that include…
Contactless Label in Shopping Ads
Adriaan Dekker and Arpan Banerjee observed a new ‘Contactless’ label at Google Shopping, highlighting…
Google Introduces Experiment to Test PMAX with Assets and Feed-Only
Google has published a help page detailing a new asset-testing experiment for Performance Max called…
Google Launches New Merchant API for Shopping
Google has launched a new Merchant API, currently in beta, in Google Merchant Center, expanding beyond the…
“Price at Checkout” Info Appears in Shopping Ads
Adriaan Dekker and Arpan Banerjee discovered a new information label “Price at Checkout”, appearing…
Google Merchant Center Updates EU Energy Labeling Requirements
Adriaan Dekker shared that starting April 8th, EU countries will replace product listings’ energy…
YouTube Shopping Affiliate Program Live in GMC
Arpan Banerjee about how the YouTube Shopping affiliate program is rolling out in Merchant Center Next,…