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Color Attribute Showing in Google Shopping

March 31, 2025
Screenshot of a Google Shopping app displays two briefcases. The first, a brown leather piece, is priced at $299.95 with positive reviews; the second, a large black option, is $685.00 and well-received. An orange arrow hovers below, inviting you to explore further in this color setting display.

Arpan Banerjee and Adriaan Dekker reported that a color attribute has appeared in Shopping Ads.

Screenshot of a Google Shopping app displays two briefcases. The first, a brown leather piece, is priced at $299.95 with positive reviews; the second, a large black option, is $685.00 and well-received. An orange arrow hovers below, inviting you to explore further in this color setting display.

This could lead to improved product visibility and a better experience when exploring product variations.

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