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PPC News: Policy

270 posts

PPC News Feed is your go-to source for the latest updates on Google Ads policy. No more juggling multiple sources. We gather all the updates, so you don’t have to.

A person stands next to a giant smartphone displaying a video player. Surrounding icons, such as a megaphone, bar graph, and lightbulb, symbolize marketing, analytics, ideas—and potential YouTube sponsorships. Red accents highlight this minimalist illustration's vibrant energy.

New Restrictions on Political Ads in Canada

Google has updated its political content policy in Canada, specifically for British Columbia, effective August…

August 18, 2024

A person relaxes on a couch, watching a TV program with a sports commentator and a soccer graphic. A wall clock shows 3 o'clock. The room is simply furnished. The style is minimalistic and monochrome with orange accents.

YouTube Ads to Face New Restrictions Under Limited Ad Serving Policy

In September 2024, Google will update its Limited Ad Serving policy to include YouTube ads. Unqualified…

August 15, 2024

Illustration of two people exchanging a large key. One person hands the key to the other in front of a blue shield. The image symbolizes security and trust.

Pubic Hair Grooming Policy Update in 11 Countries

Starting September 3, 2024, Google Ads will be updating its Sexual content policy – Mature cosmetic…

August 4, 2024

An illustration of a clipboard with checklist items, a green shield, and a padlock symbolizing security and protection. The green shield is behind the clipboard while the padlock in front ensures consent for ads personalization, representing data security and privacy.

Google Revises Opioid Painkiller Ad Policy

Initially planned for June, Google postponed this update due to implementation challenges. In August 2024,…

July 30, 2024

A blue shield featuring the letter "G" stands beside a simplified gray map of Europe, including Switzerland, connected by a thin line.

Google to Permit Addiction Service Ads in France

Starting September 27, 2024, Google will update its Ads Healthcare and Medicines policy to allow government…

July 30, 2024

A notification message states, “Why is my account suspended for circumventing systems?” Below it, a red box with an exclamation mark icon contains the text, “Access appeals by finishing verification to resolve this issue,” along with a “Get access” button.

Access to Appeals Mandated by Verification

Zeeshan Ali and Adriaan Dekker discovered that Google Ads now requires account verification to access the…

July 25, 2024

A laptop and a smartphone display security icons, including a blue shield and person symbol, and red asterisks, representing password protection and digital authentication processes.

Google Proposes New Privacy Sandbox Path & Keeps 3rd Party Cookies

At the end, Google announced it will not eliminate third-party cookies from Chrome. It proposes a different path…

July 24, 2024

Updates on Gambling and Games Policy for Peru

Starting August 7, 2024, Google Ads will accept ads from gambling operators licensed by Peru’s Ministry of…

July 23, 2024

Screenshot of a webpage titled "Updates to Healthcare and medicines policy (June 2024)." A red highlighted box contains a notice stating that Google’s Healthcare Ad Policy update will be indefinitely paused due to implementation challenges, particularly concerning opioids, and apologizes for any inconvenience.

No Changes to Google’s Healthcare Ad Policy on Opioids

In June 2024, Google planned to update its health care and medicines policy to allow advertisers to discuss…

July 11, 2024

Google’s Guidelines for US Election Ads

In July 2024, Google will update the definition of United States Election ads to include ads featuring current…

July 2, 2024