Google is alerting advertisers whose websites or apps do not meet its EU User Consent Policy.
The email notice, titled “[Action Required] Compliance with Google’s EU User Consent Policy“, includes a July 21, 2025 deadline to resolve violations or risk disabling of personalized and non-personalized ads, remarketing, and conversion tracking.
Advertisers must review the attached violating site list and either complete a provided form or contact Google by email to outline their compliance plans. Failure to address issues may result in account suspension.
Here’s the original email shared by Hana Kobzová: