Performance Max for Marketplaces Spotted Live in Shopping Ads
Performance Max for Marketplaces was first mentioned in May 2024 when Google launched an official help page…
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PPC News: Performance Max
339 posts
PPC News Feed is your go-to source for the latest updates on Performance Max campaigns. No more juggling multiple sources. We gather all the updates, so you don’t have to.
Brand Guidelines to Be Automatically Configured by Google in March
Arpan Banerjee shared that it is necessary to update brand guidelines before March 2025, or Google will…
Search Theme Insights Live
Natasha Kaurra has observed that Google Ads Performance Max now shows which search themes drive incremental…
Ad Creation Just Got Easier with Google’s AI Tool
Aleksejus Podpruginas shared that Google Ads is testing a beta image creator that scans your website and…
Manage Native, Display & Video Ads Under One Campaign
Microsoft Advertising has launched Multi-Format Campaigns, making it easier to manage native, display, and video…
Microsoft Expands Impression Tracking to Display & Video Campaigns
Microsoft Advertising has expanded its impression tracker support beyond native ads to now include display and…
Dynamic Search Ads Can Now Be Upgraded to Performance Max in Microsoft Advertising
Eligible Dynamic Search Ads (DSA) campaigns can now be upgraded to Performance Max, offering: Microsoft…
Demographic Exclusions Apply to Shopping in PMAX
Ginny Marvin confirmed that demographic exclusions now apply to Shopping inventory in Performance Max campaigns.…
LinkedIn Targeting for Microsoft’s PMAX & Other Improvements
Microsoft is piloting major updates to Performance Max, introducing LinkedIn targeting, granular reporting,…
Stay Ahead This Valentine’s Day with Smart Ad Strategies
Valentine’s Day is a global celebration of love, and a surge in consumer spending comes with it. To make your…