Microsoft Advertising has launched Multi-Format Campaigns, making it easier to manage native, display, and video ads under a single campaign. This new default setup for Audience Ads allows advertisers to:
- Streamline Campaign Management – Run ads across multiple formats with a single campaign and shared targeting.
- Simplify Budgeting – Manage your ad spend seamlessly across different formats.
- Maintain Flexibility – Still have the option to create separate campaigns for individual formats.
This update helps advertisers optimize reach and performance while keeping campaign management simple and efficient.
Read about it here: New Performance Max tools and other product updates for February