Gender Exclusions Live in Performance Max
Aleksejus Podpruginas noticed that Google Ads has rolled out gender-based exclusions for Performance Max…
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PPC News: Performance Max
339 posts
PPC News Feed is your go-to source for the latest updates on Performance Max campaigns. No more juggling multiple sources. We gather all the updates, so you don’t have to.
Brand Guidelines Now Default in New PMax Campaigns
Google has completed the rollout of brand guidelines for all Performance Max campaigns created via the Google…
Interactive Product Feed Integration Announced for YouTube TV Ads
Google continues to enhance shoppable experiences on YouTube, following the recent addition of QR codes for TV…
Google Asking For Feedback on Auto-Generated Videos in PMAX
Google is now actively collecting advertiser feedback on its automatically created video assets in Performance…
Google Quietly Expands PMAX Asset Reporting Capabilities
Google Ads is quietly rolling out asset-level reporting, which includes cost and cost per conversion data.…
New Control for Overlapping PMAX & Shopping Campaigns in Microsoft Advertising
Big changes are rolling out for advertisers using both Performance Max and Standard Shopping in the same…
Itinerary Conversion Value Rules Introduced for Travel Campaigns
Google Ads has introduced Itinerary Conversion Value Rules to help travel advertisers better optimize for…
Google Publishes Official Guide to Video Ads Across Google Surfaces for PMAX
During Google Marketing Live 2025, Google has announced testing video ads across Google surfaces, providing…
PMAX Channel Performance Reporting Goes Live
Aleksejus Podpruginas spotted Performance Max Channel performance reporting live in his account, indicating the…
GML 2025: Performance Max Updates and New Channel Reporting in Open Beta
During GML 2025, Google highlighted Performance Max as a core part of the new Power Pack campaign mix. Alongside…