Google Ads is quietly rolling out asset-level reporting, which includes cost and cost per conversion data.
Previously, only asset ratings like Low, Good, and Best were visible. Later, conversion data was added, and now cost metrics are showing up as well.
First spotted by Darcy Burk and confirmed by others on X, this update aligns with what was teased pre-GML. Not everyone has access yet, so check your asset reporting tabs to see if it’s live for your account.
This update was shared by Barry Schwartz.