Improved Measurement of Server-to-Server Conversions
Google has improved the measurement of server-to-server conversions. This release aims to recover conversions…
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PPC News: Measurement
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PPC News Feed is your go-to source for the latest updates on PPC measurement. No more juggling multiple sources. We gather all the updates, so you don’t have to.
Google to Use IP Addresses for Ad Personalization in EEA
Google will start using IP addresses for ad measurement and personalization across the EEA, the UK, and…
Shop Diagnostics Tab in Conversions Section
A new feature has been spotted within Google Ads concerning the Shop diagnostics tab. This tab is part of…
Measurement Boost with Additional Data Sources in Google Ads
Advertisers can now enhance website performance by integrating additional data sources into their Google tag for…
3 Updates on Bidding and Budgeting in Google Ads
Google has launched several updates to improve bidding and budgeting strategies for advertisers. These updates…
Co-Viewing Measurement for YouTube CTV Spotted Live
Google has introduced co viewing measurement for advertisers evaluating YouTube reach on Connected TV, helping…
Google Tag Gateway Now Available for Amazon CloudFront Users
Advertisers using Amazon CloudFront can now configure the Google Tag Gateway with the help…
Campaign Guidance for Experiments
Google Ads has launched the Campaign Guidance feature to enhance experiment effectiveness. This feature offers…
Microsoft Advertising Updates UTM Auto-Tagging
Starting September 2, 2026, Microsoft Advertising will update its UTM auto-tagging system to…
Google Tag Gateway for Advertisers Now Available via GCP
The Google Tag Gateway for advertisers integration with Google Cloud Platform (GCP) has been…