Google Ads has launched the Campaign Guidance feature to enhance experiment effectiveness. This feature offers an ‘Experiment Power’ score to predict the likelihood of achieving statistically significant results and provides actionable recommendations for improvements.
Key benefits include the ability to run more effective experiments, receive faster insights, and simplify experiment setups. The feature supports Performance Max and Search campaigns, ensuring campaigns with sufficient data volume are prioritized for winning outcomes.
Experiment power is rated as low, medium, or high based on historical data.
For more details, visit the official help page found by Hana Kobzová: Build better experiments with Campaign Guidance.