The Google Tag Gateway for advertisers integration with Google Cloud Platform (GCP) has been released for general availability.
This integration allows advertisers to use GCP’s Global External Application Load Balancer to send data through their first-party web infrastructure before relaying it to Google.
By optimizing workflow directly in Google Tag Manager and tag settings, this integration aims to enhance data signal quality and provide better control over measurement data. Additionally, it automates the deployment of first-party measurement paths, improving signal recovery and reporting accuracy.
Read the official announcement here: Google tag gateway for advertisers via Google Cloud Platform is now available.