Advertisers can now enhance website performance by integrating additional data sources into their Google tag for conversion tracking. This beta feature enables a more robust conversion measurement by supplementing online signals with data from backend systems like CRMs.
Key benefits include:
- Resilient Measurement: Compensates for data loss caused by ad blockers and browser restrictions.
- Improved Bidding: Comprehensive data supports better bidding outcomes.
- Integrated Setup: Uses Google Ads Data Manager for a streamlined process.
Advertisers need to connect data sources manually via the Google tag or Google Tag Manager.
Read Boost your tag with additional data sources (beta) and the FAQs about this feature, both spotted by Hana Kobzová.