Google has launched several updates to improve bidding and budgeting strategies for advertisers. These updates are designed to enhance campaign performance and allow brands to capture more unique traffic.
New features include:
- Expanded Smart Bidding Exploration: This feature allows campaigns to capture diverse, conversion-friendly traffic. Advertisers can expect a +18% increase in unique search queries leading to conversions.
- Promotion Mode: This newly introduced beta offers advertisers the ability to layer seasonal marketing strategies with temporary changes to ROAS tolerance and increased daily budgets.
- Updated Bidding Target Optimization: Starting August 17, this update aims to deliver more predictable performance, particularly for campaigns limited by budget.
For those interested in the beta features, reaching out to account teams is encouraged.
Read the official announcement here: Bidding and Budgeting Updates to Scale Your Growth.