Microsoft Advertising Updates UTM Auto-Tagging
Starting September 2, 2026, Microsoft Advertising will update its UTM auto-tagging system to…
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PPC News: Measurement
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Google Tag Gateway for Advertisers Now Available via GCP
The Google Tag Gateway for advertisers integration with Google Cloud Platform (GCP) has been…
Google Ads API Transitioning to Total Co-view Reach Metrics
Starting June 2nd, 2026, the Google Ads API will transition reach metrics to a “Total…
Demand Gen Uplift Experiments
Google has launched Demand Gen Uplift Experiments, enabling advertisers to measure the impact of adding Demand…
Lead Management in Google Ads
Advertisers can now utilize a centralized lead management interface within Google Ads to handle Google-hosted…
Improved Conversion Tracking for Google Ads-Linked Analytics
An update has introduced improved conversion tracking and attribution for Google Ads-linked Google Analytics…
GTM Introduces Container Optimization Workflow
Google Tag Manager is rolling out a new container optimization experience focused on faster setup and simplified…
Bid Strategy Reporting Metrics Expanded in Microsoft Ads
Microsoft Advertising has introduced new metrics in the bid strategy report aimed at improving understanding of…
GML 2026: Meridian Comes to Google Analytics 360
A new command center for modern measurement has been launched, integrating Meridian into Google Analytics…
GML 2026: New Signals for Brand Search Attribution
Google has introduced two new signals for advertisers: Attributed Branded Searches (ABS) and Qualified Future…