Microsoft Advertising has introduced new average target metrics to facilitate performance evaluation across changing targets over time. These metrics are now included in the Campaign overview, Campaign grid, and within portfolio bid strategies.
Advertisers can use these metrics to better analyze how their automated bidding strategies are performing against set targets. This enhancement offers more comprehensive insights into campaign efficiency, helping advertisers adjust strategies as needed.
Read the official announcement here: AI Max for Search and Other Product News for August 2026.