GML 2025: Creator Partnerships Hub Helps Brands Collaborate With YouTube Creators
Originally spotted in March 2025, the Creator Partnerships Hub is Google’s new tool for connecting brands with…
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PPC News: Google Marketing Live 2025
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Didn’t have time to watch Google Marketing Live 2025? No worries, we’ve got you covered! This recap includes all the announcements presented during the Google Marketing Live 2025 Keynote event.
GML 2025: YouTube Becomes More Shoppable With New Ad Features
YouTube is introducing new shopping features to create a more seamless experience from discovery to purchase. On…
GML 2025: Attributed Branded Searches Coming to Google Ads
Google is introducing attributed branded searches in Google Ads, a new insight designed to help advertisers…
GML 2025: New Attribution Path Reporting in GA4
Google Analytics 4 is getting a new attribution path report that helps advertisers understand how different…
GML 2025: New Prospecting Controls for Customer Acquisition Campaigns
Google is rolling out new controls to help advertisers better target and optimize for prospecting. Within the…
GML 2025: Google Tests Video Ads in Search and Shopping Results
Google is testing video ads directly in Search, Image Search and Shopping results to support discovery-focused…
GML 2025: Demand Gen Improved With 60+ Enhancements
Google shared that Demand Gen campaigns received over 60 improvements in the past year. These include…
GML 2025: AI Max for Search Campaigns Brings Keywordless Targeting and New Reporting
During GML 2025, Google highlighted AI Max for Search campaigns, officially introduced earlier this month, i as…
GML 2025: Performance Max Updates and New Channel Reporting in Open Beta
During GML 2025, Google highlighted Performance Max as a core part of the new Power Pack campaign mix. Alongside…
GML 2025: Google Recommends Power Pack as New Campaign Mix
Google is introducing Power Pack, a new recommended approach to campaign setup that brings together its most…