Google is testing video ads directly in Search, Image Search and Shopping results to support discovery-focused moments.
Available soon in the US and Canada via Performance Max campaigns.
According to Google, 75% of searches are broad, with users actively looking to discover new products or brands. To meet this intent, video ads are being introduced to more surfaces where prospects are still exploring their options.
This update is designed to help advertisers reach potential customers earlier in the journey, especially during prospecting and brand introduction phases.
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