Google Shares Key Demand Gen Tips for 2026 Campaigns
Google has published a new end-of-year update outlining five strategic tips to improve Demand Gen campaigns in…
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PPC News: Demand Gen
194 posts
PPC News Feed is your go-to source for the latest updates on Demand Gen campaigns. No more juggling multiple sources. We gather all the updates, so you don’t have to.
Demand Gen Gets a Smarter, Guided Setup Flow
Thomas Eccel shared that Google has added a new setup checklist to Demand Gen campaigns, giving advertisers a…
Demand Gen Gets AI Creative Boost and New Controls for Q4
Google has announced a fresh batch of Demand Gen upgrades ahead of the holiday season. The product, already…
YouTube Discovery Ads Adopt New Fade-Out Animation
YouTube Discovery ads are now widely using a new image fade-out effect, seen in nearly 50% of creatives. This…
YouTube Introduces Performance-Based Cost Adjustments for Demand Gen tCPA Campaigns (Beta)
Google is introducing a performance-based cost adjustment feature for Demand Gen Target CPA (tCPA) campaigns on…
Unified Brand Suitability Settings Now Across YouTube, Discover & GDN
Google has introduced new brand suitability controls for the YouTube Home Feed, Watch Next Feed, and Discover,…
Gmail Video Ads Now Auto-Open Advertiser Websites
Jyll Saskin Gales shared that Gmail video ads just got a major (and unannounced) change. When users open a Gmail…
Demand Gen Placement Report Now Shows Gmail and Discover Separately
Google has updated the “Where ads showed” report for Demand Gen campaigns, giving advertisers clearer visibility…
October’s Demand Gen Updates Summary
Google’s October Demand Gen Drop summarized a wave of updates, centered on bidding optimization and creative…
New Customer Acquisition in Demand Gen Live
Aleksejus Podpruginas shared that Google launched New Customer Acquisition (NCA) in Demand Gen campaigns, now…