January Demand Gen Drop Expands Video, Search and Travel Features
Google’s January Demand Gen Drop introduces several updates now in general availability Learn more in the…
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PPC News: Demand Gen
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PPC News Feed is your go-to source for the latest updates on Demand Gen campaigns. No more juggling multiple sources. We gather all the updates, so you don’t have to.
Google Maps Rolling Out in Demand Gen Channel Control
Google Ads is rolling out Google Maps as a new selectable channel in Demand Gen’s Channel Control settings.…
New Auto Opt-In for Resized Videos in Demand Gen
Google Ads has quietly added a new auto opt-in feature called Resized videos in Demand Gen campaigns under Asset…
Demand Gen Campaigns Get Location Targeting Options
Google Ads has added new location targeting options to Demand Gen campaigns, similar to those already available…
Google Shares Key Demand Gen Tips for 2026 Campaigns
Google has published a new end-of-year update outlining five strategic tips to improve Demand Gen campaigns in…
Demand Gen Gets a Smarter, Guided Setup Flow
Thomas Eccel shared that Google has added a new setup checklist to Demand Gen campaigns, giving advertisers a…
Demand Gen Gets AI Creative Boost and New Controls for Q4
Google has announced a fresh batch of Demand Gen upgrades ahead of the holiday season. The product, already…
YouTube Discovery Ads Adopt New Fade-Out Animation
YouTube Discovery ads are now widely using a new image fade-out effect, seen in nearly 50% of creatives. This…
YouTube Introduces Performance-Based Cost Adjustments for Demand Gen tCPA Campaigns (Beta)
Google is introducing a performance-based cost adjustment feature for Demand Gen Target CPA (tCPA) campaigns on…
Unified Brand Suitability Settings Now Across YouTube, Discover & GDN
Google has introduced new brand suitability controls for the YouTube Home Feed, Watch Next Feed, and Discover,…