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Image Ads Available in Demand Gen Campaigns

Screenshot of a Google Ads interface showing the process to create an ad. "Uploaded display ad" is selected, with "Test" graphics visible in the Media section and highlighted instruction boxes around key steps.

A new feature called “Classic display assets” has been introduced under the newly added Media section in Demand Gen campaigns, allowing advertisers to upload traditional display banners for the Google Display Network

Advertisers can upload up to 20 static images in common formats like GIF, JPG, or PNG.

Screenshot of a Google Ads interface showing the process to create an ad. "Uploaded display ad" is selected, with "Test" graphics visible in the Media section and highlighted instruction boxes around key steps.

A similar feature was previously introduced in Performance Max campaigns in April 2024.

This update was reported by Dario Zannoni.

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