The latest Demand Gen monthly drop has been published, highlighting two new features introduced to the campaign type.
Google is expanding its capabilities within the Commerce Media Suite and YouTube, allowing advertisers to use first party catalog and conversion data to reach high intent shoppers across YouTube, Discover, and Gmail.
The update also introduces view through conversion optimization, helping tailor campaigns toward YouTube view based interactions. This brings Demand Gen closer to optimization approaches used on other platforms, with the goal of driving more efficient conversions in less time.
For more details, visit the official announcement here: Convert faster on YouTube with April’s Demand Gen Drop.