Demand Gen Gets AI Creative Boost and New Controls for Q4
Google has announced a fresh batch of Demand Gen upgrades ahead of the holiday season. The product, already…
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PPC News: Demand Gen
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PPC News Feed is your go-to source for the latest updates on Demand Gen campaigns. No more juggling multiple sources. We gather all the updates, so you don’t have to.
YouTube Discovery Ads Adopt New Fade-Out Animation
YouTube Discovery ads are now widely using a new image fade-out effect, seen in nearly 50% of creatives. This…
YouTube Introduces Performance-Based Cost Adjustments for Demand Gen tCPA Campaigns (Beta)
Google is introducing a performance-based cost adjustment feature for Demand Gen Target CPA (tCPA) campaigns on…
Unified Brand Suitability Settings Now Across YouTube, Discover & GDN
Google has introduced new brand suitability controls for the YouTube Home Feed, Watch Next Feed, and Discover,…
Gmail Video Ads Now Auto-Open Advertiser Websites
Jyll Saskin Gales shared that Gmail video ads just got a major (and unannounced) change. When users open a Gmail…
Demand Gen Placement Report Now Shows Gmail and Discover Separately
Google has updated the “Where ads showed” report for Demand Gen campaigns, giving advertisers clearer visibility…
October’s Demand Gen Updates Summary
Google’s October Demand Gen Drop summarized a wave of updates, centered on bidding optimization and creative…
New Customer Acquisition in Demand Gen Live
Aleksejus Podpruginas shared that Google launched New Customer Acquisition (NCA) in Demand Gen campaigns, now…
Image-to-Video Conversion Now Rolling Out for Demand Gen
Google is rolling out a new video creation tool for Demand Gen campaigns that automatically converts existing…
Demand Gen Gets Smarter with View-Through Conversion Optimization
Thomas Eccel spotted that Google Ads is testing a new “View-Through Conversion Optimization” setting in Demand…