Attributed Branded Searches Available Globally
Advertisers can now access Attributed Branded Searches as a global reporting metric in Google Ads. This feature…
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PPC News: Demand Gen
194 posts
PPC News Feed is your go-to source for the latest updates on Demand Gen campaigns. No more juggling multiple sources. We gather all the updates, so you don’t have to.
Insights Finder Offers Deeper YouTube Trending Insights
At Cannes Lions 2026, Google has announced improvements for Insights Finder for advertisers in the U.S., a tool…
Shorts Ads Actions Added To Columns in Google Ads
Google Ads has introduced a new reporting column for Shorts ads actions in the campaign column selector. …
Gemini to Enhance Demand Gen Campaigns on YouTube
Google’s Gemini will soon provide insights to help optimize Demand Gen campaigns on YouTube to offer…
June Demand Gen Drop Expands Capabilities for YouTube Ads
Google has announced a new set of Demand Gen updates in the June edition of Demand Gen Drop, introducing new…
Custom Labels Now Supported in Demand Gen
Google has rolled out an update to Custom Labels within Google Ads, extending their support to Demand Gen…
Gmail Ads Move to the Bottom of Promotions and Social Tabs
Gmail Ads are now visible at the bottom of the Promotions and Social tabs within the Gmail interface on desktop.…
Addition of Voiceover Video Enhancement
A new Voiceover Video Enhancement feature has been introduced for Performance Max and Demand Gen campaigns. It…
Billing Update for Demand Gen with VTC
Advertisers using Demand Gen campaigns will soon experience a change in billing. Starting July…
Co-Viewing Measurement for YouTube CTV Spotted Live
Google has introduced co viewing measurement for advertisers evaluating YouTube reach on Connected TV, helping…