Google is now allowing advertisers to set multiple conversion optimization goals in Demand Gen campaigns.
In the updated interface, advertisers can configure multiple goals such as Submit lead forms, Contacts, Engagements, and YouTube follow-on views. Each goal can be enabled individually, providing more flexibility in tracking performance across different actions. The interface features an “Add goal” button for easy configuration and management.
With these enhancements, advertisers can better tailor their marketing strategies to meet specific objectives and improve overall campaign performance.
This update was reported by Ive Predovan.