Google has added Gemini Omni to Google Ads, a new feature that enables multimodal video creation directly within Asset Studio in Google Ads. This innovation simplifies video production across various formats for marketers, fostering creative variety that drives ad performance.
Getting started with Gemini Omni involves a four-step process: Anchor Your Brand by importing existing guidelines, Generate Concepts by entering prompts or selecting static assets, Refine with Prompts to fine-tune video scenes, and finally, Package & Deploy the content across Google and YouTube campaigns.
Gemini Omni also features real-time editing capabilities and ensures brand integrity with reasoning-backed scene generation.
This rollout will empower marketers by allowing easy production of both vertical and horizontal video formats while safeguarding content with SynthID watermarking for transparency.
Gemini Omni is now available globally as a free feature in Google Ads, enhancing creative workflows for advertisers.
Read the official announcement: Unlock creative variety across YouTube & Google Ads with Gemini Omni.