Shorter Video Enhancements Automatically Enabled for Demand Gen
Unless you opt out, Google Ads will start enabling video enhancements, especifically the Short video feature,…
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PPC News: Demand Gen
195 posts
PPC News Feed is your go-to source for the latest updates on Demand Gen campaigns. No more juggling multiple sources. We gather all the updates, so you don’t have to.
Conversions (Campaign Type) Columns for Demand Gen Live
Last month, Google introduced new columns to evaluate Demand Gen performance. Now, CrackPPC spotted these new…
Google Ads Nudges YouTube Into Demand Gen
It’s happening, says Joey Bidner! Google Ads is moving closer to fully integrating Video action campaigns into…
Easier Creative Optimization in Demand Gen
Google enhances Demand Gen ads to help brands create more engaging, format-ready assets. These updates help…
New Columns to Compare Demand Gen and Paid Social
Google Ads is rolling out new reporting columns to help advertisers compare Demand Gen performance with paid…
New Demand Gen Features to Bridge Online-to-Offline
Google is rolling out new Demand Gen features to help retailers drive sales and create a seamless…
VAC to Demand Gen Timeline Updated
Google has shared additional information about the Video Action Campaign upgrade to Demand Gen set for 2025:…
Channel Controls & GDN for Demand Gen
Google has announced that they will expand channel controls to all available ad surfaces in Demand Gen campaigns…
YouTube’s New Demand Gen Video Format Targets Mobile Users
Thomas Eccel shared that a new dynamic/expandable Demand Gen video ad format has surfaced on YouTube,…
Demand Gen Gets Dedicated Conversion Metrics in Google Ads Beta
Google Ads has rolled out the “Conversions (Campaign Type)” column in beta for Demand Gen campaigns,…