Best practices for App campaigns
Google has published an overview of various tips and best practices to help advertisers with their App campaigns…
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PPC News: App
37 posts
PPC News Feed is your go-to source for the latest updates on App campaigns. No more juggling multiple sources. We gather all the updates, so you don’t have to.
Gmail Ad Serving Glitch Impacting Performance Max and App campaigns
In late August 2023, Google identified a technical glitch affecting ad serving on Gmail. Initially thought to…
App Campaigns Transition to Real-Time Bidding
In a recent update, Google Ads is pivoting primarily towards real-time bidding auctions for apps. Such a shift…
GA4 Enhancements for App Campaigns
If you manage app promotion campaigns, review the news that Google has published in connection with this type of…
New targeting options for App campaigns
Thomas Eccel came across targeting in app campaigns using keywords, placements and topics.
News for App Campaigns
For app support campaigns, new formats are being tested across search, Google Play, AdMob and YouTube. The…
News for Advertisers in the Gaming App Industry
Google released an article related to the advertising of game apps. It brings the following news, for example: