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Audience Performance in App Campaigns

November 27, 2023
Screenshot of a webpage section titled "Audiences." The beta-highlighted feature, "Audience Performance," offers insights for optimizing your App Campaigns. Below, a section labeled "Exclusions" includes a "Show table" option for detailed analysis.

The audience performance section was spotted in the App campaigns. It is in beta and works as a signal to reach the right customers faster.

This news was shared by Mirac Kaçmaz & Emir Bayutmuş.

Screenshot of an audience management interface. At the top, the "Audience Performance BETA" section offers options to select an audience for App Campaigns. Below, an "Exclusions" section includes a link to edit exclusions. Date range shown: Oct 25 – Nov 23, 2023.
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