New Performance Max Features Roll Out for 2024 Season
Ahead of the holiday season, Google has launched new features for Performance Max campaigns. Advertisers can now…
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PPC News: AI
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PPC News Feed is your go-to source for the latest updates on AI in PPC. No more juggling multiple sources. We gather all the updates, so you don’t have to.
Video Generation Now Available in Product Studio in the U.S.
Google has released AI-powered video creation in Product Studio for U.S. Merchants, first announced during…
Ads Showing in AI Overviews
Google has launched ads in AI Overviews for mobile users in the US. These ads, appearing directly within…
Google Lens Adds Shopping Ads to Visual Searches
Google is bringing Shopping ads to Google Lens, allowing users to shop directly from visual searches. By the…
Microsoft Boosts Audience Engagement with Generative AI
Microsoft is transforming digital engagement with generative AI, led by Copilot. Key developments include:…
Conversion Value Insights Added to AI Summary
AI summary first appeared within the Overview section in April 2024. Now, Google has expanded this feature by…
Image Generating Extended to 6 New Languages
AI-powered image generating is now available for Search, Demand Gen, App, and Display campaigns, with support…
Conversational Experience for German, French and Spanish
Google recently announced that its generative experience will soon support creating Search campaigns in German,…
Product Studio Expands to the EEA & Switzerland
Benjamin Wenner highlighted that Google is rolling out Product Studio, a free AI-powered tool for merchants in…
Performance Max And Other AI Features coming to AdGrants
At its inaugural Impact Summit, Google.org announced three new AI initiatives aimed at empowering nonprofit…