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PPC News: AI

331 posts

PPC News Feed is your go-to source for the latest updates on AI in PPC. No more juggling multiple sources. We gather all the updates, so you don’t have to.

A digital form for creating a new campaign, showing fields for campaign details and objectives like Sales, Leads, Website traffic, App promotion, Awareness, Local store visits, and Campaign without prompts.

Campaign Creation Gets “Tell Us About Your New Campaign”

Google Ads has introduced a new free-text ‘Tell us about your campaign’ field during campaign…

March 21, 2026

Illustration of two people shaking hands in front of a large blue shield with a medical cross, symbolizing healthcare partnership, medical insurance, or healthcare professional targeting in line with Google ads policy.

Google Partners With DocMorris on AI-Driven Health Experience

Google has announced a new partnership with DocMorris to support its AI first transformation, combining Google…

March 20, 2026

Asset Optimization Layout Updated in Demand Gen

Google Ads has introduced a redesigned Asset Optimization section for Demand Gen campaigns, offering a clearer…

March 12, 2026

A Google Ads email explains an asset optimization upgrade for Performance Max video ads, introducing an AI voice-over feature. It details how the feature works, opt-out instructions, and provides a help center link.

Google Ads Auto-Enables AI Voice for Performance Max

Google Ads is rolling out an AI-driven voice-over feature for Performance Max video ads, aiming to improve…

March 10, 2026

A computer screen displays the Google Ads interface showing "Recommendations" for campaign optimization, specifically suggesting to turn on AI Max. Text boxes explain benefits and effects. At the bottom are blue "Cancel" and "Apply" buttons.

Google Ads Pushes AI Max With Huge Recommendation

A large recommendation card promoting AI Max is now appearing in the Recommendations tab in Google Ads. The…

March 9, 2026

Screenshot of a Google help page titled "About the Universal Commerce Protocol (UCP) and UCP-powered checkout feature on Google," explaining UCP, its benefits, and providing links for more details. Some text is highlighted in yellow and orange.

Google Publishes Help Page for Universal Commerce Protocol

Google has published an official help page detailing how the Universal Commerce Protocol UCP and its UCP powered…

March 2, 2026

Google Opens Text Guidelines to All Advertisers

Google has expanded beta access for text guidelines to all advertisers in AI Max, across Search and Performance…

February 28, 2026

Three people work at laptops around a table in a bright office, with a fourth person standing in the background. One woman with glasses is talking to a man seated beside her.

Microsoft Advertising Launches Performance Max Course

Microsoft Advertising has introduced a new learning path designed to help marketers maximize results with…

February 19, 2026

A webpage explains using Lookalike Targeting in Google Demand Gen campaigns as a targeting constraint. A yellow info box highlights feature Changes, with several linked resources and a contents list on the page.

Google Shifts Lookalike Segments to Suggestion Mode

Google is updating how Lookalike segments work in Demand Gen campaigns, moving the default setting from strict…

February 16, 2026

A woman with curly hair wearing a light sweater and green pants holds a tablet. She stands in a greenhouse surrounded by plants, appearing focused. The background shows a structure of glass and metal beams with greenery outside.

Microsoft Publishes AI Marketer’s Guide

Microsoft has released an updated edition of the AI Marketer’s Guide, offering marketers a blueprint for…

February 13, 2026