Google has introduced the AI Brief feature designed to enable advertisers to share insights and guidelines for their campaigns effectively.
This feature allows brands to communicate the nuances of their messaging, target audiences, and specific constraints using conversational language, which the AI will interpret to create relevant ad guidelines.
This update follows an announcement earlier this month that it would begin rolling out in English to AI Max for Search campaigns, with expansion to Performance Max and AI Max for Shopping campaigns in the coming months.
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