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GML 2026: Shopping Ad Format For In-Stock Products

Google Search presentation on stage showing ads in AI Mode feature with shopping products displayed on large screens and two presenters at podium

A new shopping ad format in AI mode has been unveiled, promoting retailers that have specific products in stock. 

GML 2026: New Shopping Ad Format Connects Retailers to Buyers

This innovation allows consumers to see relevant ads that facilitate purchases right after they identify what they want to buy. This immediate connection aims to enhance the shopping experience and drive sales by providing timely product recommendations.

💡 Read all announcements from GML 2026 in one place
📅 Learn everything about Google Marketing Live 2026 event

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