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GML 2026: Universal Cart for Seamless Shopping

Google stage presentation showcasing Universal Cart feature with Google services icons including Shopping, Gmail, YouTube, and Google Search displayed on large screens during announcement event.

Google has announced Universal Cart, a new intelligent shopping feature that integrates across various Google products. Users can add items to their cart while browsing the web, watching videos on YouTube, or reading emails on Gmail.

Google stage presentation showcasing Universal Cart feature with Google services icons including Shopping, Gmail, YouTube, and Google Search displayed on large screens during announcement event.

Once items are added, the cart tracks pricing changes and alerts users when products are back in stock. 

This feature is powered by Gemini, enhancing its smart capabilities over time. 

The rollout will start in the U.S. this summer, with an integration allowing direct purchases from ads, streamlining the shopping experience for users.

A smartphone screen displays a Wayfair ad for bedding essentials, featuring discounted Danfield Cotton Sateen sets, product images, ratings, and a subtotal—plus "Buy with one-time code" for Seamless Shopping via Universal Cart.

💡 Read all announcements from GML 2026 in one place
📅 Learn everything about Google Marketing Live 2026 event

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