Travel Campaign Placements Unified into Search Campaigns
Search campaigns for Travel are now expanding to include Things to Do and Events verticals in open beta. With…
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PPC News: AI
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PPC News Feed is your go-to source for the latest updates on AI in PPC. No more juggling multiple sources. We gather all the updates, so you don’t have to.
Examples Added for Text Customization and Final URL
Google has started showing visual examples for Text Customization and Final URL Expansion directly in the Google…
AI Performance Insights Now in Limited Pilot in GMC
A new report called AI performance insights is currently in a pilot phase with select Merchant Center accounts…
Google Ads Rolls Out New AI Transparency Features
Google is introducing new features for AI transparency in ads. Users can now view a “How this ad was…
AI Max Help Document Adds FAQs
Google has updated its AI Max help document with new frequently asked questions. The FAQs clarify what AI Max…
Google Ads Launches Asset Group Theming for PMax
Google Ads has introduced Asset Group Theming for Performance Max campaigns. This new feature enables users to…
“Apply Theme to Asset Group” in Performance Max
A new option called Apply theme to asset group has been spotted in Performance Max. Advertisers now see…
AI Generated Summaries Under Ad Descriptions
Google is testing the placement of AI-generated summaries in Google Ads sponsored results, positioned just below…
Google Ads AI Summer Bootcamp 2026: 3-Day Intensive Training
Google is launching an AI Summer Bootcamp starting July 14, 2026. This 3-day intensive online program will…
Google Ads Clarifies AI Max For Search Campaigns Reporting
Google has updated its help document on reporting for AI Max for Search campaigns, introducing several…