Universal Commerce Protocol Supported in Microsoft Merchant Center
UCP-ready feeds are now generally available in Microsoft Merchant Center across the U.S., enabling businesses to…
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PPC News: AI
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Microsoft Merchant Center Supports Highlights for Copilot
Microsoft has introduced Offer Highlights, a new advertising experience designed for Copilot. These highlights…
AI Max Now Available in Microsoft Advertising Platform
Microsoft Advertising has launched AI Max, an advanced feature set to enhance Search campaign performance. …
Microsoft Advertising Introduces Enhanced Audience Targeting
Microsoft Advertising has unveiled new capabilities to enhance audience targeting across its ecosystem.…
Microsoft Launches AI-Powered Audience Generation
Microsoft Advertising has introduced Audience Generation, an AI-powered tool currently in closed pilot in the…
Google Ads Advisor Introduces New Safety Features
Google has introduced three new safety features in Ads Advisor for Google Ads, helping advertisers with account…
Dynamic Search Ads Upgrading to AI Max This September
Google has announced that AI Max for Search campaigns is moving out of beta, with automatic upgrades from legacy…
Google Publishes Universal Commerce Protocol Onboarding Guide
Google has published a new help page explaining how to onboard to the Universal Commerce Protocol in Merchant…
Text Guidelines Reusable Across Campaigns
Google Ads is launching a beta feature that lets advertisers copy text guidelines from one campaign to another.…
“Copy and Edit with AI” Feature Added to PMAX Asset Groups
Google has introduced a new beta feature called “Copy and edit with AI” directly in the table view…