A new report called AI performance insights is currently in a pilot phase with select Merchant Center accounts in the US. This feature will expand to other countries, including Australia, Canada, India, and New Zealand in the coming months.
Advertisers can access the AI performance insights dashboard by logging into Google Merchant Center and navigating through the Analytics tab. It provides a transparent view of how brands are discovered across Google’s generative AI ecosystem, enabling brands to evaluate their visibility during the shopping journey and optimize product data.
Metrics within the report include share of voice, query frequency, and competitors’ average share, focusing solely on conversational search queries with shopping intent.
Additionally, the insights provide actionable trends and recommendations to enhance product visibility.
Check the official help page article spotted by Hana Kobzová here: About AI performance insights.
