Google is introducing new features for AI transparency in ads. Users can now view a “How this ad was made” panel in the My Ad Center section across Search, YouTube, and Discover. This feature helps users identify if generative AI was used in creating or altering an ad.
Also, advertisers will be required to use the provided tools to label AI-generated content to keep advertising honest and transparent. Google automatically labels ads made with its AI tools, while advertisers using external AI can now manually indicate their use of AI.
Visit the official help page: Expanding AI transparency in ads.