Google Ads has introduced Asset Group Theming for Performance Max campaigns. This new feature enables users to clone high-performing asset groups while applying thematic layers to products and ads.
When users click the blue plus icon on their PMax Asset Groups, they will see the option titled “Apply theme to asset group”. This feature allows for rapid creation of seasonal ads by using Google’s generative AI to automatically generate themed backgrounds based on existing product images.
Available themes include promotional styles and seasonal events such as Back to School and Halloween. Advertisers can quickly transform standard listings into eye-catching ads without starting from scratch, facilitating effective A/B testing with untouched original asset groups.
Previously, Google suggested only the upcoming seasonal theme. Advertisers can now choose from a full selection of available themes.
This update was noted by Aleksejus Podpruginas.