AI Max Content and Title Exclusions Coming to Account Level
Google will be bringing content and titles related exclusions to the account level in Google Ads AI Max later…
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PPC News Feed is your hub for the freshest updates in the ever-evolving world of Pay-Per-Click advertising. We sift through the sources so you save time and stay informed effortlessly.
Conversions Coming To Custom Columns In Microsoft Advertising
The reporting options for all campaigns in Microsoft Advertising have expanded by introducing all…
Microsoft Advertising to Introduce Auction Insights for PMAX
Microsoft Advertising is set to enhance transparency in Performance Max campaigns by rolling out auction…
New Metrics Added to Microsoft PMAX URL Reporting
Microsoft Advertising has enhanced Performance Max reporting by adding conversion, clicks, and spend metrics to…
Data Manager API Supports Store Sales and Event Ingestion
Google has announced significant enhancements to the Data Manager API, allowing for uploading store sales…
Enhanced Bidding and Budgeting Features in Google Ads
Google is rolling out new AI tools to automate bidding and budgeting for Search and Shopping campaigns. …
Google Brings Tag Manager Interface Into Google Ads
Google appears to be integrating parts of the Google Tag Manager interface directly into Google Ads, potentially…
Out-of-Stock Product Landing Page Requirements Updated
Google has updated its product landing page requirements to enhance flexibility for merchants regarding product…
Cross-Channel Conversion Data Available in GA4’s Data API
Google Analytics has launched cross-channel conversion reporting data through its Data API in alpha for users of…
Meridian Adds GeoX and Studio
Google has introduced two new features in Meridian: GeoX and Meridian Studio. GeoX is an open-source tool…