Microsoft Advertising has enhanced Performance Max reporting by adding conversion, clicks, and spend metrics to its website URL report.
This update allows advertisers to gain deeper insights and see which placements are driving results, providing a more comprehensive view than industry alternatives.
Key insights for optimizing campaigns include:
- Do: Utilize the deeper insights to understand PMax results better.
- Do: Assess placements for brand suitability and exclude inappropriate URLs.
- Don’t: Over-optimize based solely on a single metric, as some placements may support conversions indirectly.
- Don’t: Frequently exclude placements, as it may disrupt Performance Max’s learning capabilities.
Read the official announcement: Providing more transparency for your Performance Max campaigns.