Lead Management in Google Ads
Advertisers can now utilize a centralized lead management interface within Google Ads to handle Google-hosted…
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PPC News
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PPC News Feed is your hub for the freshest updates in the ever-evolving world of Pay-Per-Click advertising. We sift through the sources so you save time and stay informed effortlessly.
AI Performance Insights Coming to Merchant Center
Google is introducing AI performance insights in Google Merchant Center to enhance connectivity with consumers…
Improved Conversion Tracking for Google Ads-Linked Analytics
An update has introduced improved conversion tracking and attribution for Google Ads-linked Google Analytics…
Bing Experiments With Bold URL Display
Bing is testing a new feature that causes sponsored result URLs to become highlighted in bold when users hover…
Google Introduces New Prospects Mode
Google has announced New Prospects Mode, designed to help advertisers reach audiences unaware of their brands.…
Booking Link Ads for Search Campaigns For Travel
Google Ads is now showing Booking Link Ads as part of Search campaigns for Travel, following the original…
Display Campaigns Are Migrating to Demand Gen
Display campaigns will be transitioned to the Google Display Network within Demand Gen. This…
Real-Time Policy Reviews in Google Ads
Google has introduced Real-Time Policy Reviews, a feature designed to enhance campaign launch speed and…
AI Mode Formats Announced at GML 2026 Begin Appearing
Sachin Patel spotted two new ad formats live in Google’s AI Mode, both originally announced during Google…
Google Search Tests New ‘For You’ Label in Product Grids
Google is testing a new “For you” label. It shows in the right panel under the Sponsored…