Sachin Patel spotted two new ad formats live in Google’s AI Mode, both originally announced during Google Marketing Live 2026 last week.
The first format highlights retailers selling a specific product directly in AI Mode results. When users already know what they want to buy, AI Mode shows where the product is currently in stock and available for purchase.
The second format shows Highlighted Answers ad format within AI generated results. A featured product appears alongside other organic recommendations, giving advertisers a new placement inside the AI experience.