Google has introduced Real-Time Policy Reviews, a feature designed to enhance campaign launch speed and predictability. It allows ads to bypass traditional wait periods.
Currently available for Responsive Search Ads, this tool provides instant feedback during ad creation, helping to significantly reduce approval times.
As users draft their headlines and descriptions, they receive checks for editorial issues in real-time. The feature also categorizes policy issues into editable and complex issues, streamlining the ad creation process. Ads without issues can be approved immediately, facilitating faster campaign launches.
Coverage for this feature will expand to Performance Max and Demand Gen campaigns in the second half of 2026.
Read the official announcement here: Faster ad creation with Real-Time Policy Reviews.