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Automatic Discounts in Google Merchant Center

Screenshot of a settings page titled "Nastavení automatických slev" with options to manage automatic discounts through Google Merchant Center. It includes a checkbox to allow Google to suggest discounts, along with buttons and links for saving changes and accessing more information.

A new Automatic discounts feature has appeared in Google Merchant Center, which helps sellers effectively set product prices with the aim of increasing profit, i.e. Google determines the optimal discount for your products. If it is available in your account, you can find it in the Growth section. You can find out more about this feature in the help.

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