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Automatic Pausing of Inactive Ad Groups


Starting March 11, 2024, Google will implement a permanent change that automatically pauses ad groups created at least 13 months ago and have not had any impressions in the past 13 months. The rollout is expected to be complete for all production Google Ads accounts by April 30, 2024.

Affected advertisers will have the option to reactivate their paused ad groups if necessary. Reactivated ad groups will be automatically paused again if they do not receive any impressions over the next three months.

Read the official announcement here: Google Ads Ad Groups Start Pausing March 11 due to Low Activity.

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