A new layout in Google Ads now displays Target CPA and Target ROAS as direct bidding strategy options.
Previously, these were presented as optional targets under Maximize Conversions and Maximize Conversion Value, enhancing their visibility during campaign setup.
Interestingly, Google had separate Target CPA and Target ROAS strategies until 2021, when they were merged into Maximize Conversions and Maximize Conversion Value. This update effectively brings back the four-strategy layout in the campaign setup interface.
This update was spotted by Natasha Kaurra.