Your One-Stop Source for the Latest PPC News
Your One-Stop Source for the Latest PPC News

Google Ads Adds Conversion Value Forecasts to Budget Changes

Screenshot of a Google Ads budget change alert and forecast, highlighting a projected weekly conversion value and a warning. Includes AdSea logo, Thomas Eccel’s image, and callouts to follow and subscribe to his newsletter.

Google Ads is now displaying a new “Budget Change Alert + Forecast” feature within campaign budget settings. 

This feature alerts advertisers to potential conversion value decreases when reducing their daily budget for campaigns, highlighting them as “limited by budget.”

The alert includes a forecast of projected weekly conversion value declines and suggests an increase in daily budget to achieve higher conversion goals. An alert icon appears beside the budget settings to emphasize the guidance.

This update was spotted by Thomas Eccel.

Share this article
0
Share
Shareable URL
Read next