Google Ads is upgrading Performance Max video ads with a new asset optimisation feature leveraging generative AI to generate missing video aspect ratios.
This enhancement aims to improve ad reach and viewing experience by ensuring ads can be resized for different placements, such as already existing feature that converts horizontal videos into vertical and square formats.
Advertisers who wish to opt out of this generative-AI video optimisation must contact their account team or submit the opt-out form by September 4, 2026. Subsequently, they can also manage video optimisation settings in their Google Ads account.
This update was shared by Arpan Banerjee.