Microsoft Advertising has introduced age and gender targeting for Performance Max campaigns, giving advertisers direct control over the demographic groups their campaigns can reach.
Advertisers can now explicitly include or exclude age ranges such as 18 to 24 or 25 to 34, as well as gender groups including Male, Female, and Unknown.
This feature works similarly to demographic targeting already available in Search and Audience campaigns, creating consistency across Microsoft Advertising.
Support for Google Import is anticipated soon.
This update was shared by Hana Kobzová.